On Sunday 24th of March, a small group of people wearing blue scarves organized a quick protest in front of the Japanese embassy in Madrid for less than $100. Blue Scarves hopefully will become an unincorporated ” viral meme” of small groups of people around the world organizing protests against whaling in front of the whaling countries’ embassies on the last Sunday of each month, culminating July 26 during the Summer Olympics in Tokyo. Blue Scarves goal is to spread the scientific conclusions of the AAAS (American Association for the Advancement of Science, the largest scientific organization on the world with 120,000 members) : “Cetaceans are “non-human” persons, should be seen as beyond use by humans, and have moral standing as individuals.” This makes killing cetaceans murder, and exterminating their families genocide. Blue Scarves is a peaceful movement, which locks in a pillory an effigy of the heads of whaling states and other guilty individuals while detailing on posters precise scientific evidence.